What We Cover In This Episode:

• Introducing Studio Scale, our partner powering this podcast for the month of June [0:35]

• The difference between Meta and Google audiences and best practices for best results on all corresponding platforms [5:26]

• What Google Local, a newer ad platform, is all about and how it can be used in your marketing efforts [9:37]

• What type of KPIs you should be tracking from Meta and Google [10:28]

• The importance of keeping your team members and instructors advised on what is going on in the studio, all while keeping it simple [20:51]

• How advertising and marketing is really just problem solving through testing [22:04]

• Why understanding that the studio’s market is unique, and a one-size-fits-all approach to marketing doesn’t work [23:36]

• The reasons why your ad campaigns should always be evolving [24:33]

Quotes: 

“When you're thinking about platforms, also think about what you were advertising, who the audience is, and what their intentionality is.” [Tim, 7:51]

“You may just not have enough folks searching for those particular terms for Google to even spend the amount of money you would need to bring in some sales.” [Jen, 9:27]  

“Facebook and Google help us make contact with people for us to build a relationship to sell these memberships, but we need to think about our marketing. We need to think about our in-studio experience, our follow-up, and how we are building this relationship.” [Tim, 16:41]

“Studios markets are unique, and I just think it's a red flag if you're talking to somebody that is helping you with marketing and lead generation, if they don't take a really customized approach and are willing to test things out and see what works and what doesn’t.” [Jen [24:18]

LINKS:  

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fitDEGREE’s Business Portal

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