What We Cover In This Episode: 

• How to avoid the pitfalls and common mistakes a lot of studio owners make with the marketing techniques they use to get new members [2:04]

• The biggest problem the Studio Scale team is seeing on a macro level when it comes to studios using paid marketing [5:35]

• A look at the type of groundwork that needs to be done prior to setting up and launching your ads [11:45]

• Why you’ll need to focus on being organized with your marketing and automations in order to understand all the communication going out to your customers [15:16]

• Ways that fitness businesses can prioritize these marketing efforts for paid ads so that they can focus on segmentation and targeting [17:02]

• Why having your Meta ads click to a form is such a great way to capture email addresses and phone numbers with autofill [19:57]

 

Quotes: 

 “The biggest problem we see on sort of a macro level is a focus on lead generation before honing in on the sales process and the overall marketing piece. People then end up spending just a ton of money on bringing in new folks to the studio, and then they’re not converting.” [Jen, 5:35]

 “One of the big things in marketing and advertising is you only have a brief few seconds to really capture them. So making it as painless and easy as possible to sign up, to give you information and proceed to the next step, is really critical to getting and converting leads.” [Tim, 21:23]

“Usually with Facebook ads, you try to make it sound like they are getting something a little sexier than just your storefront intro offers; that is another reason why someone might give you their contact information.” [Jen, 24:14]

LINKS:  

Get $500 OFF any coaching programs from Studio Scale! 

Join Tim & Jen’s Facebook Group, Scale Your Studio 

Episode 165: Industry Tea with Partner Studio Scale - The Importance of an End-to-End Solution

Episode 163: Industry Tea with Partner Studio Scale - Overlooked Lead Generation Ideas

Episode 161: Industry Tea with Partner Studio Scale - All About Ads

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