Welcome to the Changing the Business of Golf podcast from Syngenta Golf. Each episode, we speak to industry leaders, sustainability experts and superintendents to identify three actionable changes to shape golf’s future.

In this episode we are joined by Keith Wood, Director of Greens and Grounds at Quail Hollow Club in Charlotte, North Carolina. Keith speaks with us in the run up to hosting the 2025 PGA Championship, the second time the club has hosted the event. He tells us about the immense efforts required from his crew and volunteers to ready the course, and the important role team culture plays.

In a wide-ranging discussion, Keith outlines his three changes to host Gary Firkins, including:

- How he believes creating an inclusive team culture is key to success

- Highlighting the importance of urban golf course green spaces

- Why there is a pressing need to invest more to attract and retain turf professionals