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Episode 17 - How to Understand your Customers with Market Research Expert Katie Tucker
42% of businesses fail due to lack of market need, which is a scary statistic. That number could be reduced significantly if the right market and customer research is done at the beginning when you are starting out or pivoting. This week on Start Scale Succeed, Nicole is joined by Katie Tucker, founder of Product Jungle, who can help businesses do just that.
KEY TAKEAWAYS
- When talking to customers for market research, move the discussions offline. You’ll get much better insights really talking to a small number of people than you will with an Instagram poll.
- The better the questions you ask the better you will understand customers buying habits and their usage habits. Just knowing if someone would buy your product isn’t enough. When would they buy your product? How often? How often would they use it? Remember the hows and whys.
- In a survey, keep the big open questions until the end that need elaboration, before that have multiple choice and closed questions. If people have to do loads of work filling in your survey they won’t bother. Limit the questions from 10 to 12.
- You can improve the value of your brand by improving the customer journey online. Is your website easy to use? Is it clear? Are your items well packaged and on time?
- Make sure you listen to what people have to say, it’s not about you, it’s about them. Talk less, listen more.
BEST MOMENTS
‘People want to be helpful so they tend to just say yes’
‘It’s about how your product and services fit into people's lives’
‘You know how you feel when you’re seen and heard by a brand’
VALUABLE RESOURCES
www.productjungle.co.uk
https://www.instagram.com/productjungle/
https://www.productjungle.co.uk/newsletter
ABOUT THE GUEST
Katie Tucker is an inspirational product leader with over twelve years’ experience in leading teams and delivering stand-out digital products and services. She is also a freelance writer and soon-to-be author.
In 2019, she set-up Product Jungle, a boutique consultancy with bite. She helps organisations really listen to customers, nail product strategy, optimise product processes and empower teams to greater collaboration and success.
Katie is also on a mission to demystify product management for smaller organisations; using tools and hacks from the world of big tech to help small businesses and charities embrace customer problems and build products and services that sell.
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)
Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist
CONTACT METHOD
Website http://www.thebuyerandretailcoach.com
IG https://www.instagram.com/thebuyerandretailcoach/
LinkedIn linkedin.com/in/nicolehigginsuk
Email [email protected]
Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall
View all episodes
By Nicole Higgins42% of businesses fail due to lack of market need, which is a scary statistic. That number could be reduced significantly if the right market and customer research is done at the beginning when you are starting out or pivoting. This week on Start Scale Succeed, Nicole is joined by Katie Tucker, founder of Product Jungle, who can help businesses do just that.
KEY TAKEAWAYS
- When talking to customers for market research, move the discussions offline. You’ll get much better insights really talking to a small number of people than you will with an Instagram poll.
- The better the questions you ask the better you will understand customers buying habits and their usage habits. Just knowing if someone would buy your product isn’t enough. When would they buy your product? How often? How often would they use it? Remember the hows and whys.
- In a survey, keep the big open questions until the end that need elaboration, before that have multiple choice and closed questions. If people have to do loads of work filling in your survey they won’t bother. Limit the questions from 10 to 12.
- You can improve the value of your brand by improving the customer journey online. Is your website easy to use? Is it clear? Are your items well packaged and on time?
- Make sure you listen to what people have to say, it’s not about you, it’s about them. Talk less, listen more.
BEST MOMENTS
‘People want to be helpful so they tend to just say yes’
‘It’s about how your product and services fit into people's lives’
‘You know how you feel when you’re seen and heard by a brand’
VALUABLE RESOURCES
www.productjungle.co.uk
https://www.instagram.com/productjungle/
https://www.productjungle.co.uk/newsletter
ABOUT THE GUEST
Katie Tucker is an inspirational product leader with over twelve years’ experience in leading teams and delivering stand-out digital products and services. She is also a freelance writer and soon-to-be author.
In 2019, she set-up Product Jungle, a boutique consultancy with bite. She helps organisations really listen to customers, nail product strategy, optimise product processes and empower teams to greater collaboration and success.
Katie is also on a mission to demystify product management for smaller organisations; using tools and hacks from the world of big tech to help small businesses and charities embrace customer problems and build products and services that sell.
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)
Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist
CONTACT METHOD
Website http://www.thebuyerandretailcoach.com
IG https://www.instagram.com/thebuyerandretailcoach/
LinkedIn linkedin.com/in/nicolehigginsuk
Email [email protected]
Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall
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