This week on Everybody in the Pool, we respectfully thank you very, very much for carrying a reusable water bottle and refilling it instead of buying plastic water bottles. And also, sadly, we’re going to have to do a lot more than that to get rid of disposable beverage containers. This week’s entrepreneur, Manuela Zoninsein, is building a whole bottling plant the size of a vending machine that plugs into local tap water, filters it, delivers it in a reusable stainless steel bottle, and washes, sanitizes, and refills it when you bring it back. And that’s cool, but what’s really smart is who the first customers are—warehouses, construction sites, Air Force bases—and how they ended up with those customers at all. Drink it all in and enjoy!

• Kadeya
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