What We Cover In This Episode:

• Why having a clear understanding of your niche and what your brand represents before developing your online branding is essential [5:17]

• How to approach defining a clear content strategy [6:50]

• Ways to begin thinking about using other avenues to build rapport outside of your social media presence [10:56]

• Our thoughts and tips for tracking your analytics in order to be on top of and in control of your progress [16:07]

Quotes:

"You might have so much fun with a few different kinds of posts you've created, but if they're all over the road map and they have no target, you're just spreading yourself too thin. You want to dive into that niche and own it." [Megan [5:40]

"I think solving a very particular problem for one person that you are passionate about is where to start for that niche. [Nick, 6:42]

"If you build rapport with them and they trust you when you say 'you should check this out', they are going to trust you, and it's the same way with the influencer." [Nick, 14:26]

"The likes, the comments, the shares on the various platforms, it's very formulaic. If you're not seeing progress, you need to know when to adapt your approach. You should have metrics in mind, and if you are not hitting those target metrics, change the approach." [Megan, 16:42]

LINKS:

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