What We Cover In This Episode:

• Identifying the difference of focus in boutique versus commercial gyms [2:01]

• Why class sizes in boutique fitness are smaller and what this allows for more of [3:47]

• The power in community that is built by smaller class sizes, regular attendees and camaraderie [5:09]

• What to be aware of with the instructors in boutique fitness versus commercial gyms [6:52]

• Some of the ways that boutique gyms provide a more upscale and trendy atmosphere than most regular commercial gyms [8:11]

• Final thoughts on the pricing that comes with specialized attention, community vibe and the best experience possible [10:05]

Quotes:

"The fitness industry has such a wide array of options to choose from to help people along their journey, and boutique fitness studios are one of many options, although we think it's the best option." [0:47]

"That is the best thing a boutique fitness can do is to foster a sense of community. Members are going to tend to know one another and their shared interest in a specific type of exercise can foster camaraderie, and intrinsically motivate each other." [6:06]

"The studios usually focus on providing a holistic experience with attention to ambiance, aesthetics and often additional amenities like high-end toiletries, quality workout equipment, and sometimes even a lounge area of a cafe." [8:33]

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