We are joined by Professor Michael Branch, who has just released his new book "On the Trail of the Jackalope." What began as an idea for a taxidermy correspondence course 90 years ago has blossomed into a cultural phenomenon. Michael Branch shares his appreciation for the Western tall tale, the whimsy and skill that went into original Wyoming jackalopes, and what sets a hoax apart from a scam or a con. We discuss tall tale postcards and other "jackalopiana" and uncover the surprising role jackalopes have played in the history of medicine and public health.