Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss why your data might be letting you down; why we should be writing at middle school level; Google’s response to feedback from its recent announcement that 56.1 percent of ads on the internet are never seen; what ‘above the fold’ means and why it is still important in the digital age; and Knox Grammar’s excellent video.