In this episode, Rob, Scott, Becky, and The Superstar kick off Season 4 with a surprisingly lousy Sauvignon Blanc from Villa Maria.  Further, the show discusses merchandising opportunities for the show, and methods to monetize the likeness of The Unlicensed Taxi Driver.  Will this be a dull show with dragging economic discussions, or are Rob and Steve's vision of "monetizing" a likeness of Scott down a darker path that one may expect?  We shall see... on The Wine Vault.