If you want to work for “the best companies to work for” – make it yourself.

Great companies must model the ability to venture into the unknown and the uncommon in order to attain and sustain greatness.

It is possible whether the organization is large or small, but large organizations carry an additional challenge of overcoming negative will – the tendency to push back against progress to keep the organism safe and comfortable

You can still do it…but it requires much more effort and determination
It requires the ability to fail publicly
It requires a comfort level with constantly offending and upsetting people
It requires a rivalry with the status quo
It requires a trust relationship with the most senior leadership to shine a light on the cause – you must never fight this enemy in darkness

In a way, you have to enjoy the punches. You have to remember that the “obstacle is the way”
This is the antithesis of the easy and light path. Agreeable, one of the crowd, the grey man. You fight so much that sometimes it feels odd to agree.

It is a conscious choice to believe what you believe – the belief system of (not just) a rebel, but a pioneer. To want the best for your client and teams.

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