Seeking certainty costs you time and money.   Think about how much.

This topic isn't new, but it is perhaps the most pervasive cause of failure and disappointment in teams of every kind.

It is also the toughest problem to crack.

Seeking certainty means placing a higher value on consensus or evidence BEFORE acting - building, releasing, etc.

No one is immune to this problem.  It's everywhere

We seek to avoid mistakes or conflict, which is impossible.

The master skill here is the 'courage to deal with the fallout of wrong or unpopular decisions'

Without this courage, two things are taken away from you - speed to market, and the sheen and polish of a decisive leader

However, courage is hard to 'get'.  Here are some things that might help give yourself (and others) more courage:

-Courage is a muscle.  It doesn't grow without use and challenge.   Crisis.  Pain.

-Challenge yourself to lean into your fear zone every day by having difficult conversations and inspiring others to do the same

When influencing others to make the leap, it's helpful to:

-let them fail sometimes so they can experience the effects-offer to take care of the executive support problem if they feel like they won't have backing-create "what if there was no..." or "what if you had everything you needed..." scenarios-inventory their beliefs about going NOW-always ask what else might work, and 'why not?"

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