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Regardless of what you do, the last year’s been crazy —
COVID, protests, election madness, strange Kubrick obelisks popping up… 
But if you’re in sales, you can add another 2020 disaster to the list:
Plummeting prospecting response rates.
To find out why response rates have dropped off faster than murder-hornet news segments and how we can turn it around, I turn to Kristina Jaramillo at Personal ABM - Account-Based Marketers.  
In this episode, we discuss:
Check out these resources we mentioned during the podcast:
This post includes highlights of our podcast interview with Kristina Jaramillo at Personal ABM - Account-Based Marketers.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Subscribe to the podcast or write a review By Cory Cotten-Potter
By Cory Cotten-Potter5
163163 ratings
Regardless of what you do, the last year’s been crazy —
COVID, protests, election madness, strange Kubrick obelisks popping up… 
But if you’re in sales, you can add another 2020 disaster to the list:
Plummeting prospecting response rates.
To find out why response rates have dropped off faster than murder-hornet news segments and how we can turn it around, I turn to Kristina Jaramillo at Personal ABM - Account-Based Marketers.  
In this episode, we discuss:
Check out these resources we mentioned during the podcast:
This post includes highlights of our podcast interview with Kristina Jaramillo at Personal ABM - Account-Based Marketers.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Subscribe to the podcast or write a review
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