What We Cover In This Episode:

• How Apple is extending their deadlines - again [1:04]
• The most recent message they are now giving to developers [1:37]
• What their timeline of guideline changes from 2020 until today has looked like [3:50]
• The new timeline of deadlines for in-app purchases [8:14]
• How this change will affect your current client base [10:03]
• What action steps fitDEGREE is suggesting for clients at this time [12:32]
• Our plan to appeal the latest developments, and how The Coalition for App Fairness is advocating for freedom of choice and fair competition across the app ecosystem [16:26]

Quotes:

"As everyone knows by now, this entire process, whether it is on our team or all of your teams out there in the studios, has been super stressful. Really, we are just living in a land of uncertainty." [Megan, 9:31]

"My takeaway from what I recommend doing is that you are all unique businesses with your unique client's bases. Judge how adaptable they were the first time around." [Nick, 14:40]

"Now is the time to hone in on your website and specifically your mobile presence." [Nick, 16:10]

"React on what we know, and right now we know that virtual sessions, or as Apple calls it, 'digital one-to-many sessions', will be completely removed from IOS apps." [Nick, 19:46]

LINKS:

[email protected]

https://www.facebook.com/groups/fitDEGREE

https://appfairness.org/

Episode 2: How in-app Purchase fees are impacting your business