What We Cover In This Episode: 

• Some common misconceptions that exist about website copy [1:36]

• Connie shares the top three things that make a good website [2:57]

• How to approach writing to connect while also leaving room for SEO importance [6:39]

• The significant impact SEO has on the visibility your website will have [12:23]

• Tips and best practices for evaluating your current copy [16:43]

• Ways to use the reviews and testimonials you receive to form a message, in your own voice, on your website [20:39]

Quotes:

“It’s that copywriting, it’s that third piece, that I think often gets overlooked. Really, without it, those other two things can’t work really well on a website.” [Connie, 3:28] 

“Think about all the websites that Google is trying to decide what is most relevant for the user. Google wants to provide good search results, or those searchers are not going to be coming back to Google.” [Connie, 13:56]

“The top of your website needs to be catching, appealing, engaging and getting them to scroll below the fold or you will be penalized for that as well.” [15:02]

“The real perception that matters is what people think you do or what they perceive you do. You can say I have this grand vision but if you're not following through on it, then that is not what you do.” [18:25]

LINKS:  

Learn More About Pixality's fitDEGREE-Integrated Web Design Services! 

Get Connie’s Free Fitness Studio Website Content Workbook

Pixality’s Website & Free Resources

Connect with Connie & Pixality on Instagram

Episode 189: Industry Tea with Partner Pixalty - Common Fitness Studio Website Mistakes (and how to fix them!)

Episodes 143 & 94 with Connie 

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