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What does it take to turn around an iconic brand that started with humble beginnings? Creating a new vision may not be the best road to take and reinvigorating a brand may not be enough. 

The traditional checklist is outdated: cutting costs to profitability and relying solely on operational efficiency to drive performance. While new leadership can create a new vision, who’s the right fit? 

Join Robin and Shelley as they deconstruct three iconic brands operating with bold new strategies. Competition is fierce, product is king, and consumer affinity is key. Who will be the winners and losers in the retail game?

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