What We Cover In This Episode: 

• What true SEO is really about and some frequent misconceptions about SEO that exists [2:14]

• Key things to be aware of with your Google Business Profile [5:29]

• Why it’s important to get clear about your services, location and the keywords you use on your website [12:01]

• Tips for interweaving the keywords you want to use into your Google Business Profile [13:01]

• Connie’s advice for gathering reviews and the ways doing this will impact your SEO [13:50]

• Hacks for discovering the best keywords to use [14:33]

• Final thoughts on integrating your brand messaging with SEO [15:48]

Quotes:

“Get clear about your service and your location keywords. Put yourself in the shoes of somebody in your area who’s searching for the things that you offer. What are they typing into Google? It may not be the same way that you describe your services.” [Connie, 12:13]

“You don't need to go get a fancy tool, you don't need to do keyword research and you don't need to figure out how many average searches there are a month. You just need the obvious ones, and if you do that, you are ahead of most local businesses.” [Connie, 15:23]

“I want you to feel confident that local SEO is not as technically hard as you think it may be, but it can’t be ignored and it’s not just going to happen.” [Connie, 18:05]

LINKS:  

Learn More About Pixality's fitDEGREE-Integrated Web Design Services! 

Get Connie’s Free Fitness Studio Website Content Workbook

Pixality’s Website & Free Resources

Connect with Connie & Pixality on Instagram

Episode 191: Industry Tea with Partner Pixality - How to Write a Website that Works

Episode 189: Industry Tea with Partner Pixality - Common Fitness Studio Website Mistakes (and how to fix them!)

Episodes 143 & 94 with Connie 

Google Business Profile

fitDEGREE’s Business Portal

https://calendly.com/fitdegree/support 

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