Sign up to save your podcasts
Or
Share Episode 2: Life doesn't stop at 60: How to target ageing consumers
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 2: Life doesn't stop at 60: How to target ageing consumers
Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers? Issues of inclusivity, diversity and mental health are relevant throughout life stages, and brands need to embrace them if they want to engage this demographic in a positive way.
Host: Andrew McDougall, Associate Director, Beauty & Personal Care
Guests: Alex Fisher (Associate Director, Beauty & Personal Care), Jack Duckett (Associate Director, Consumer Lifestyles Research)
Production/ Sound Engineer: Alex Diaz - th3cult.co.uk
View all episodes
By Mintel Little Conversation
4.9
6767 ratings
Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers? Issues of inclusivity, diversity and mental health are relevant throughout life stages, and brands need to embrace them if they want to engage this demographic in a positive way.
Host: Andrew McDougall, Associate Director, Beauty & Personal Care
Guests: Alex Fisher (Associate Director, Beauty & Personal Care), Jack Duckett (Associate Director, Consumer Lifestyles Research)
Production/ Sound Engineer: Alex Diaz - th3cult.co.uk
More shows like Mintel Little Conversation
View all
WSJ What’s News
4,320 Listeners
HBR IdeaCast
1,849 Listeners
The McKinsey Podcast
386 Listeners
The Glossy Podcast
249 Listeners
The Daily
111,110 Listeners
The Diary Of A CEO with Steven Bartlett
6,775 Listeners
Women at Work
1,407 Listeners
Interesting Times with Ross Douthat
6,703 Listeners
Nudge
171 Listeners
Life Kit
4,330 Listeners
The Journal.
5,916 Listeners
The Anxious Achiever
569 Listeners
On Strategy Showcase
44 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
8,758 Listeners
A Bit of Optimism
2,166 Listeners