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Episode 2: Life doesn't stop at 60: How to target ageing consumers
Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers? Issues of inclusivity, diversity and mental health are relevant throughout life stages, and brands need to embrace them if they want to engage this demographic in a positive way.
Host: Andrew McDougall, Associate Director, Beauty & Personal Care
Guests: Alex Fisher (Associate Director, Beauty & Personal Care), Jack Duckett (Associate Director, Consumer Lifestyles Research)
Production/ Sound Engineer: Alex Diaz - th3cult.co.uk
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By Mintel Little Conversation
4.9
6767 ratings
Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers? Issues of inclusivity, diversity and mental health are relevant throughout life stages, and brands need to embrace them if they want to engage this demographic in a positive way.
Host: Andrew McDougall, Associate Director, Beauty & Personal Care
Guests: Alex Fisher (Associate Director, Beauty & Personal Care), Jack Duckett (Associate Director, Consumer Lifestyles Research)
Production/ Sound Engineer: Alex Diaz - th3cult.co.uk
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