Interviews don't always have to be for an audience - sometimes they're just to retrieve information! But whatever the desired outcome, many of the same techniques apply for getting rockin' interviews in the can.

Recently I interviewed one of the ideal customers of a client who I'm designing a marketing funnel for. And it turned out excellent in many ways, I think, because of some of the interview techniques I used.

In this episode, I go back over that experience and talk about some of the things I did well which contributed to this successful interview...and a few things I could have done better too!