Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss a collection of quotes that will make you a better content marketer; how video has moved to become an everyday tool we all can use; getting teachers to embrace brand management; how to write a brief that works; a well-executed eBook Optus Money ball Analytics; and the Apple watch website page.