It is oft repeated that an author needs to already be famous in order to publish a book. This week on the pod, we are rejoined by Guy LeCharles Gonzalez who walks us through the reality of this situation and turns the tables a bit. What is a platform? Why is it important? What are its primary functions? What should an author look for in a publisher's platform? What should an author build in their own platform? How should a publisher build their platform?  Is this the case? 
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