We've been talking trade shows the last few weeks, from how they benefit booksellers to what publishers need to make them work. We continue the conversation this week with some more folks from the PNBA show talk about how they can improve for booksellers and bookselling.

************
Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com

Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v

Find us on social media:
Facebook: http://facebook.com/microcosmpublishing
BlueSky: https://bsky.app/profile/microcosm.bsky.social
Instagram: http://instagram.com/microcosm_pub
************

After last week's episode, where booksellers and publishers evaluate the effectiveness of trade shows, this week Elly and Joe give their own analysis!

************
Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com

Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v

Find us on social media:
Facebook: http://facebook.com/microcosmpublishing
BlueSky: https://bsky.app/profile/microcosm.bsky.social
Instagram: http://instagram.com/microcosm_pub
************

For booksellers, the regional trade shows are a beloved time for community, connection, and learning about the latest reads from their favorite publishers. Are they as effective for publishers? Joe and Elly had a chance to chat with other publishers and booksellers at the Pacific Northwest Booksellers Association Fall Forum last year to find out what brought them to the show.

************
Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com

Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v

Find us on social media:
Facebook: http://facebook.com/microcosmpublishing
BlueSky: https://bsky.app/profile/microcosm.bsky.social
Instagram: http://instagram.com/microcosm_pub
************

So you've got your company. You've got your book. You've got an idea. But how do you get it out into the world?

Releasing the first book as a press can be a lot like making the first pancake—you learn a lot in the process. There are a lot of traps and pitfalls presses can fall into, and Jane Friedman of the Hot Sheet is back to talk to Joe and Elly about how a press can get their first book out there.

************
Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com

Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v

Find us on social media:
Facebook: http://facebook.com/microcosmpublishing
BlueSky: https://bsky.app/profile/microcosm.bsky.social
Instagram: http://instagram.com/microcosm_pub
************

We tried a new thing! Marketing Manager Abby (hi) recently did a presentation for some of our store and library customers, featuring some of our new titles, old favorites, and insights on what The People are buying these days. Elly also joined us for a few minutes to run through our fun new buying portal for stores.

It was a good time. We might even do it again!
************
Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com

Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v

Find us on social media:
Facebook: http://facebook.com/microcosmpublishing
BlueSky: https://bsky.app/profile/microcosm.bsky.social
Instagram: http://instagram.com/microcosm_pub
************

Tariffs! We've talked a lot about how they affect American bookstores and publishers. But what has the impact been for our neighbors to the North? Our friend Kim Werker of Nine Ten Publications sat down with us to talk about being a niche publisher in Canada, how knowing who you are makes you a better publisher, and of course, tariffs.

************
Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com

Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v

Find us on social media:
Facebook: http://facebook.com/microcosmpublishing
BlueSky: https://bsky.app/profile/microcosm.bsky.social
Instagram: http://instagram.com/microcosm_pub
************

Publishing a book can feel like this insurmountable wall that you have to climb over while also screaming that your writing is valid. How can publishers make it more accessible to writers, from submitting a manuscript to marketing?

************
Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

Get the book: https://microcosmpublishing.com/catal...
Get the workbook: https://microcosmpublishing.com/catal...

More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com

Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v

Does author marketing have an impact on sales? Can you move the needle yourself, or do you need to rely on your publisher for all of your marketing and outreach? There is a lot of conflicting information out there, and Jane Friedman of the Hot Sheet is back on the pod this week to talk it out with us.

************
Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com

Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v

Find us on social media:
Facebook: http://facebook.com/microcosmpublishing
BlueSky: https://bsky.app/profile/microcosm.bsky.social
Instagram: http://instagram.com/microcosm_pub
************

How do you "make your books get found" (as Joe puts it)? This week it's a throwback to Joe and Elly chatting about marketing your book, search engine optimization, good description writing, and more.

If you like this one, check back more for a deeper dive into marketing talk!

************
Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com

Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v

Find us on social media:
Facebook: http://facebook.com/microcosmpublishing
BlueSky: https://bsky.app/profile/microcosm.bsky.social
Instagram: http://instagram.com/microcosm_pub
************

Every day for 25 years, Ben Snakepit has drawn a simple, 3 panel comic about his day. There's no overarching plot or theme, just Ben answering the question "what did you do today?" But answering that question daily for half his life (and collecting them in volumes) has led to insights about himself, the world, and what it means to live each day. 

This week on the podcast, Ben joins Joe and Elly to talk about the comic, punk life, and how the scene has changed.

Check out all the Snake Pit comics here: microcosm.pub/snakepit

************
Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com

Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v

Find us on social media:
Facebook: http://facebook.com/microcosmpublishing
BlueSky: https://bsky.app/profile/microcosm.bsky.social
Instagram: http://instagram.com/microcosm_pub
************