How does a major election effect publishing sales trends? 

Jane Friedman of the Hot Sheet is back
to talk about how we're all doing, what's been selling, and what do we think that means. Plus, we touch on the differences between the aftermath of the 2016 election vs this year.

Publisher/author relationships are just like any other relationships— they need care, communication, and understanding. This week on the pod, Chris Vega of Blue Cactus press talks with Joe and Elly about different ways to onboard authors and set expectations, how to resolve disagreements, and more.

Most publishers are most comfortable publishing to their own tastes. And from there, what’s popular but familiar. This week on the pod, we tackle the important but somewhat uncomfortable transition of publishing what you know to things that would resonate with your readers but are unfamiliar to you.

Edelweiss! It's a valuable tool for publishers, booksellers, and other industry folks. Buyers use it all the time to research and bring in books to their stores and libraries. How does a publisher break through all the noise, make their products stand out, and make sure buyers are able to easily find what they're looking for?

This week on the pod, we're sharing a little bit of a presentation marketing manager (and former bookseller) Abby gave this year on how booksellers and buyers use Edelweiss, and some things publishers can keep in mind as they list titles.

If you're interested in seeing the materials on Abby's slides, you can find the video on our website! 

How does a publisher know if a distributor is working for them? 

Odds are, if you're asking that question, they probably aren't! This week on the pod, Joe and Elly give you a few tips on what numbers and data points to look at, how to tell if a distributor is adding value to your enterprise, and revaluating if your contract is getting in your way.

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Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com

Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v

Find us on social media:
Facebook: http://facebook.com/microcosmpublishing
Twitter: http://twitter.com/microcosmmm
Instagram: http://instagram.com/microcosm_pub
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There are a lot of publishing industry news blogs, sites, and publications out there. Which ones are worth your time?

Jane Friedman of The Hot Sheet is back to chat with Joe and Elly about her favorites, and which ones are best for what publishing news you're interested in.

If you're looking for the link Jane references to see her follows, you can find it here: https://substack.com/@janefriedman/reads

Check out the Hot Sheet here: https://hotsheetpub.com/

Vertical integration. It sounds like a fancy business term, but in reality, it means keeping things in-house as much as possible to keep costs low.

This week, Joe and Elly (and special guest Bernie!) take a few minutes talk about vertical integration, why we say Microcosm is vertically integrated, and how to decide if it's right for you. 

Can you judge a book by its cover?

We're revisiting another classic episode this week! Joe and Elly talk about cover design, how to make a book cover stand out, and how a cover communicates to its audience.

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Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031

More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com

Subscribe to our monthly email newsletter: http://eepurl.com/gIXT6v

Find us on social media:
Facebook: http://facebook.com/microcosmpublishing
Twitter: http://twitter.com/microcosmmm
Instagram: http://instagram.com/microcosm_pub
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Book editing! Surely it's easy, right? Especially if you're someone who has read like, a lot of books. Nope!

This week Joe and Elly talk book editing, why it's a technical skill, and how to do it right.

A reader asks a very straightforward question— why are so many books so mediocre? Is it a new trend? How do we measure quality?

Jane Friedman of the Hot Sheet joins us again this week to find the answers!