Lindsay Sims Mckee is a professor and digital marketing expert based in Ohio.

This week on the podcast, Lindsay joins Joe and Elly to talk universal marketing truths and strategies, like determining who your customer is (hint: it's not you!), their needs, and coming up with books that fill what they're looking for,

Buckle in, marketing nerds, this is a fun one!

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Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm

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