Social media has permeated countless aspects of our daily lives. But perhaps no platform has influenced the media like Twitter, shaping not only what many journalists cover, but also how they cover it. Professor Shannon McGregor dives into the role of Twitter in today's media environment, why the platform is an imperfect measure of public opinion, and how social media can become a better tool for journalists working with limited resources at their disposal.

For More on this Topic:

• Check out the book McGregor co-edited with Dr. Talia Stroud, Digital Discussions: How Big Data Informs Political Communication
• Read her opinion piece in The Washington Post, Conservatives Say Google and Facebook are Censoring Them. Here's the Real Background.