You won’t want to miss this week’s conversation with Leah Beasley! Leah serves as the University of Oklahoma’s Executive Associate Athletics Director – External Engagement, having joined OU’s Executive Leadership Team in May 2022. She drives the key external strategies of revenue generation, student-athlete and fan experience/promotion, and brand management. Beasley’s units of oversight include Communications, Creative Strategy and Facility Project Management, Digital Strategy and Revenue Innovation, Licensing, Marketing and Fan Engagement, External NIL, SoonerVision/Broadcast, Strategic Partnerships (Learfield), and Ticket Operations and Sales. She also collaborates directly with Sooner Club to develop and execute aggressive and record-breaking fundraising and growth strategies

Prior to arriving in Norman, Beasley was the Deputy Athletics Director at Mississippi State University and spent nearly nine years at MSU serving in senior leadership roles

Beasley started her 18-year career in collegiate athletics at Louisiana Tech University where she served in Assistant and Associate Athletic Director roles in sales, marketing, and event management. Beasley graduated from LA Tech with a Bachelor’s in Marketing in 2005 and received her Master’s in Business Administration in 2006. She was also a four-year letter winner for the LA Tech softball team.

You can find Leah on both Twitter/X and IG @leahkbeasley

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