Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss Joe Lazauskas’ opinion on how terrible Facebook’s reach is, but “you’re crazy if you delete your page”; what a school marketer can learn from a high school Maths teacher; what Content Management System to use when developing a new website; how Sandpit Books and Penguin Books Australia encouraged people to read books and the art of storytelling on a low budget; and the revitalised focus on transmedia.