What We Cover In This Episode:

• The most valuable lesson Michael has learned while working inside a business [1:42]

• What motivated him to start coaching and mentoring other yoga instructors and studio owners [2:22]

• How Michael's experience as a yoga teacher and studio owner helped shaped his approach to coaching [3:14]

• The key elements to building a sustainable and profitable yoga studio [4:42]

• Why he recommends reviewing the lifestyle type of your clients and setting the schedule around them [9:07]

• How to begin effectively market your classes and attract a student base [10:47]

• Some common mistakes studio owners may be making when trying to grow their businesses [14:02]

• Michael's thoughts on fostering a better community within your studio [18:22]

Quotes:

"Re-look through the customer journey from the get-go; from the website, all the way through to the studio experience. Then [make sure] all the automations, the emails, just everything goes as it's supposed to." [Michael, 14:29]

"As owners, we have to really really focus on making sure that it is the best it can be, and that's all you have. Basically a studio comes out of thin air, and we create this studio out of putting people and names of classes together." [Micheal, 15:06]

"Studio owners come to me frazzled, trying to do everything, but when you put systems in place and you put people in place for the areas that you hate doing, it allows you to work on your superpowers." [Michael, 24:35]

LINKS:

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Episodes 217, 215 & 115 with Michael

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