A marketing interview is one of the toughest interview types to get sincerity because you have a purpose - you're trying to get a marketing message to talk about a company.

How do you ask questions that are on one hand directed toward the answers that you want but at the same time elicit sincere and emotional answers?

How do you inspire the interviewee to give you their all instead of just telling you and the audience what everybody wants to hear?

These are not easy answers. And in this interview, I talk about one interview I did recently for a marketing project that I'm working on, what I did well, what I could do better. I focus in on my own difficulty asking "hard questions" and my struggles in finding a way to do so without breaking the container of trust.