What We Cover In This Episode:

• News with Nick and thoughts on the new Crunch Fitness marketing strategy [1:13]

• What ChatGPT is saying about:

…controversial things fitness studios might say about New Year's resolution pressure [6:16] …what fitness studios might say about body transformation focus that could be seens as controversial [10:36]

…the debatable messaging out there around playing on insecurities [28:03]

• Quick wins and how to prepare for future implementation of fitDEGREE features such as spot booking [32:05]

• Our weekly prompt that will help you navigate the New Year's resolution rush in the studio [34:08]

Quotes:

"The promise of a total body transformation is something that you as a business cannot really control. It's all in the person's level of commitment and motivation." [Megan, 11:45]

"I do think that we have shifted to a lot more of a healthy mindset when it comes to working out and health and wellness. The fact that we now say health and wellness together when talking in the context of going to a studio and working out is very important, I think." [Megan, 23:12]

"What I have seen too is when people explain what they're going through from a fitness and a health perspective, they think they're being healthy. They just don't really understand that they could make better decisions." [Nick, 25:15]

LINKS:

Crunch Fitness 2023 Feel Good. Not Bad Commercial

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