Improving your shop sounds like a good thing. Until you actually try to do it.

If progress feels frustrating, uncomfortable, or harder than you expected, this episode of Just ONE Thing is for you.

Rick White breaks down why real improvement often feels like failure while it’s happening. Not because you’re doing it wrong, but because discomfort is part of the process most shop owners aren’t prepared for.

This episode isn’t about strategy or motivation. It’s about behavior. Starting before you feel ready. Learning from mistakes without getting stuck. Staying in the game when results feel slow or invisible.

If you’ve ever wondered whether the struggle means you’re failing, this conversation will help you see it for what it really is: progress in motion.

🎧 Listen to the full episode of Just ONE Thing to understand why improvement feels bad before it works.