In this episode we dive into the ultimate driver of human behavior: Identity. Most people fail because they wait for a "feeling" to spark action. We’re flipping the script. If you want to change your life, you don't start with how you feel; you start with who you are. Drawing from the groundbreaking work of Dr. Maxwell Maltz and the "Be-Do-Have" framework, this episode explores why you will never outperform your own self-image.