What We Cover In This Episode:

• What to realize about breaking through the "wall of trust" with clients [6:06]

• A rundown of the three most important documents to include in your website [11:04]

• How a website disclaimer specifically protects fitness studio owners [11:59]

• One of the first things that you should do when opening a fitness studio [14:42]

• Ways to approach your terms and conditions for visitor use of your website [18:28]

• What makes a privacy policy so crucial when building trust with clients [23:51]

• The next step to take to access over 50 DIY templates from Lisa [26:04]

Quotes:

"I realize people want to make their clients feel comfortable and you do need to protect yourself and have clear boundaries and clear legal policies, but you don't have to make them harsh or cold, negative or uncomfortable, because it's already uncomfortable enough as it is." [Lisa, 8:06]

"The idea is you want to get clear about creating your boundaries and clear about who you are and what you do and what you don't do, so that people can't come back and take the information on your website and come after you." [13:00]

"When you put all the time and money into opening a studio, you want to do everything you possibly can to make it safe and protected so that no one can come and take it away from you or sue you." [Lisa, 17:45]

LINKS:

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Episode 240: Disclaimers and Waivers – Focusing on Brick and Mortar Businesses with a Nod to the Virtual World featuring Lisa Fraley

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