The Canine Paradigm

Episode 245: How trainers make you see their content


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How trainers make you see their content is an enlightening discussion as Pat shares his experiences working within a marketing company. During that time, he reveals the strategy that social media algorithms use to encourage more views and longer time spent on the page.

This is why we see trainers stepping outside their profession and spending more time being a performer than a trainer and making outrageous content. Many of them are addicted to the likes and the engagement stats and will almost do anything to get that next big rise.

So even if you don’t like them or don’t agree with them, they wrote that content to get you to come back and engage and because you did, they get the numbers and the dopamine hit.

We have discussed similar topics around this in previous episodes such as, arguing with an avatar

Further details

looking for great dog trainers and supporters of the canine paradigm? Below is a vast array of people and business’s who stand by us, donate to our running costs and do great things for the canine community.

Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia

Pat has a full range of coaching and dog training services at Operant Canine

You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community. If you’re not sure how, just ask us.

You can get our full range of our Merch at our Teespring store here

You can help us by spreading the word amongst the canine community or even suggesting a special guest to interview.

If you need to find out how to listen to our podcast, go here

We have a YOUTUBE channel that you can subscribe to now

If you enjoyed the podcast, please review us on Itunes, spotify and any other podcast directory

Details on joining the IACP can be found here. If you’re not in it you should be! Understand?

Check out Dogs Playing for Life! A rescue process changing dogs lives across the USA

For more details on how to help our friends at Peggy’s Promise, you can find all the details on how to do that on their website. They are our rescue charity of choice.

Support our supporters

Narelle Cooke’s raw feeding guide for dogs here. Narelle has her own podcast on all podcast directories called Natural Health for people and pets. Check it out in person.

Looking for the best, human grade supplement range for your dogs? Check out Canine Ceuticals SHOW SPONSOR

Jason Firmin Einzweck Dog quip SHOW SPONSOR

The motorcycle dog kennel by Rowdy Hound SHOW SPONSOR

Professional dog training services DanKroft K9 SHOW SPONSOR

Our beloved friend and regular contributor, Birdy O’Sheedy can be found at birdyosheedy.com and you can see her baby puppy on her instagram

HUGE thanks to all our contributing artists. Please support their works

Jane Stuart
Avery Keller
Zoie Neidy

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The Canine ParadigmBy Glenn Cooke & Pat Stuart

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