What We Cover In This Episode:

• What leadership quality Katie says is the single most crucial one for running a fitness studio [4:08]

• One of the biggest HR pitfalls that she has seen running a fitness studio with a W2 workforce [5:36]

• A trend that is brewing in the fitness industry to be aware of as a studio owner [9:09]

• Katie’s insights for beginning the hiring process with a curated email campaign [12:32]

• Why role clarity is absolutely crucial for all positions in the studio, those currently filled and unfilled [16:38]

• Effective techniques for maintaining engagement with your team [20:27]

• How to tell if new hires are integrating smoothly into the fitness studio culture you have created [23:30]

• Some frequent mistakes that studio owners are making during the onboarding process [26:44]

• A reminder that your staff should be treated as a revenue-generating person in your business [29:57]

 

Quotes:

“We don’t think of our staff as revenue-generating resources, and most of them are. Even your front desk [staff], they are making calls and booking in, so they are generating revenue for you. They deserve to be managed and cared for like they are revenue-generating just like our clients are.” [Katie, 4:18]

“When you start to see a staff member going left when you want them to go right, it’s time to be inquisitive about it.” [Kate, 6:23]

“Culture is there, whether you purposely developed or articulated it or not, and it can change over time.” [Katie, 24:21]

 

LINKS: 

Katie’s Website & Instagram

Email Katie

Episode 244: The Downsides of Not Having Employees with Katie Santos of Fitness HR

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