What We Cover In This Episode:

• Why you’ll want to understand, analyze and anticipate the summer drops that occur in our industry [5:28]

• The need to ensure great communication with everyone about your summer schedules [7:12]

• How you can use this time to explore flexible membership options [8:51]

• Ideas for unique summer programs or challenges [11:27]

• Thoughts on leveraging technology during this slower time [15:25]

• Ways to engage the community and keep the momentum going in your studio [17:14]

• The benefits you’ll see from spending less money and reviewing your expenses [19:06]

• Megan’s recommendation around a solid summer system for vacations [19:57]

 

Quotes:

“I also find that summer is a really great time to do low cost, low effort, community building activities.” [Megan, 13:13]

“You can think of the summer as one big marketing campaign. You want people to be thinking about you when September comes around, or when the holidays pass.” [14:41]

“This is a great time of year to reward and treat your staff. Especially while it is slow, you have so much time to build up those relationships and really empower your staff.” [Megan, 18:51]

 

LINKS: 

Cardio Exercise Linked to Longer Life (Fitt Insider)

FitLab Announces Acquisitions of Assault Fitness and RPM Training, Accelerating Leadership as Integrated Fitness Platform (Fitt Insider)

 Oura Debuts Heart Monitoring Features 

Using Heartbeat Monitors (Technogym) 

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