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In this episode, Jen and Casper attempt to define the latest Demand Generation Movement, including:
- How is it different to branding?
- And what is with this new thing called Demand Capture and how is it different from lead generation?
Follow us on a journey as our opinions change in real time the more we talk about it!
By Jen Montague and Casper RouchmannIn this episode, Jen and Casper attempt to define the latest Demand Generation Movement, including:
- How is it different to branding?
- And what is with this new thing called Demand Capture and how is it different from lead generation?
Follow us on a journey as our opinions change in real time the more we talk about it!

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