This is Product Marketing

Episode 25: Jennifer Crawford - Developing Buyer Personas

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In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennifer shares her definition of buyer personas and why it is important. She also shares her process of developing buyer personas.

For more information, please check out Jennifer's article: How to Develop Buyer Personas in Four Easy Steps.

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This is Product MarketingBy Product Marketing Hive
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