This week we speak with Jonathan Azu, founder of Culture Collective, on the state of the live industry, along with some exciting projects & collaborations he’s working on! Jonathan discusses how important it is for executives to diversify themselves in the same way today’s artists do, highlighting the multi-hyphenate approach he has taken for his business by working on tours, TV specials, philanthropic and DEI-related work, and developing artists. Jonathan provides us his expertise, evaluating the consistency of our industry’s DEI initiatives born out of the self-reflection that came from the COVID era, and how large-scale change comes from those in power. He also examines how the live industry has ebbed and flowed as a result of the pandemic, tying together how no matter what venue, city or capacity, a show itself must be great to have longevity.