Will is the founder of Quiet Events, a company that creates multi-DJ parties. The parties use wireless headphones that can receive signals from multiple DJs, so participants can toggle between DJs to hear what they’re missing out on. The concept of FOMO (fear of missing out) is the real driver of their event strategy.

Will has integrated that same mindset into their social media strategy. The team uses a combination of Stories, Going Live, and posts to create a fear of missing out among those who people watching their events at home.

Listen to the rest of the episode to hear Will discuss how his team works together to create this feeling, and how you can copy his examples.

You can find Will at:

Instagram: https://www.instagram.com/QuietEvents/Web: https://www.quietevents.comTwitter: https://twitter.com/quietevents