In Episode 27 of the Lure Fishing Podcast I catch up with passionate bass angler Matt Cumbers.

In 2017 Matt decided that he wanted to try design and produce his own lures. It was then Drift was born and fast forward to 2024 Drift Lures are with over 100 tackle suppliers in the UK and Ireland.

Matt is passionate about his lure fishing and he gives a great insight into what it takes to get from concept stage to actual designing and creating a lure that not only works well but is durable and affordable.

If you have ever though about designing your own lure as many of us have, this is a really interesting conversation.

Matt is very passionate about his lure making and shares some of the vast knowledge that he has gained through the designing and testing of his lures.

Drifts ethos is not just to sell lures, but to innovate, teach and promote conservation.