Jeanne Mendelson, PHTA Vice President of Education & Events, shares how education and certification are shaping the future of the industry. She discusses the growth of the CPO program, the expansion of GENESIS® courses, and upcoming events like the Day on the Hill, the GENESIS Roadshow, and the Mastermind event in Florida. Jeanne also highlights scholarship opportunities, including the Vance Gillette Scholarship, helping more pros access industry-leading education.