On a recent canoeing trip with some friends, Sherry found herself lost and unable to navigate using the map she was given. While in the lake the terrain she expected to see wasn’t there, none of the landmarks matched. The whole time she never questioned the map, only herself. Well it turns out that the staff member from the outfitter where she got the map marked the wrong spot. The entire trip she spent navigating a map with the wrong criteria. Sherry equates this situation to the business world in which entrepreneurs can often ignore indicators or red flags or explain it away. Questions such as do i have the right team, do i have product market fit, is this partnership working? When things aren’t adding up its important to find the actual cause and this is where an external observer (coach. mastermind, therapist) can help give a larger perspective.