Helena Rubinstein was a trailblazing beauty magnate who transformed the cosmetics industry. Born in Kraków, Poland, in 1872, Helena's journey from a small European town to becoming a global beauty icon is nothing short of remarkable.

We explore her early years and the bold move to Australia that marked the beginning of her empire. Discover how Helena's innovative approach to skincare, including personalized beauty regimens and scientific research, set her apart from the competition. We’ll unravel her fierce business acumen, her rivalry with fellow beauty titan Elizabeth Arden, and her relentless drive that built a multinational corporation.

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