Episode 29: VICE

The legendary DJ Vice joins the R.O.A.D. podcast and starts off by telling the crew of his first DJ battle at age 19 in New York, in which he placed 2nd to DJ Skribble. Going back, Vice tells his story of growing up in LA, how he started DJing at age 10, and also how he grew up listening to Power 106 and ultimately put himself in position to be an on-air mixer for the station. Vice goes on to talk of his relationship with DJ AM, and how AM introduced him to the Hollywood nightlife scene. Vice breaks down how radio DJ's were not getting booked in Hollywood clubs, and the struggles he faced in order to break into that scene. Vice tells the crew how much radio meant, at the time in the late 90s and early 2000s, to artists in order for them to get their music out. And because of that, he was able to build relationships with artists. Vice tells how he got started in Vegas, and how DJ OB-1 and DJ Five took him under their wing, and also his first residency at Body English. Now well established, Vice talks about how he started CRSVR, his boutique shoe store, with locations in Santa Barbara and Las Vegas. Vice goes on to talk about his production, his continued love for DJ culture, and how he continues to find ways to reinvent himself.