When I moved to Baton Rouge, I was the only fellowship-trained pain management specialist. My multi-disciplinary, multi-modality approach to treating chronic pain also allowed me to differentiate myself. Marketing was super easy because I offered tangible advantages. When I negotiated with insurance companies, I was able to secure better contracted rates by spotlighting how I was different.

Carving out a niche for yourself can be an excellent way to increase patient referrals and command higher paying rates from insurance companies. In this episode, I'll tell you about how to identify/craft a niche for yourself. 

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