Ultimate Guide to Partnering®

Episode 3 – Journey from small IT shop to premier partnerships with Microsoft and Google – Tony Safoian, CEO SADA Systems- UGTP003 - Ultimate Guide To Partnering


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In this episode, I interview Tony Safoian CEO and president of SADA Systems.

Tony has transformed a small, family owned business into one of the top IT consultancy and cloud services brokerage firms in the US, maintaining premier partnerships with two competing industry giants - Google and Microsoft.

Tony speaks to the journey from small and locally focused IT shop to premier national partnerships with both Google and Microsoft. In addition, SADA recently launched a new partnership with Facebook. I asked Tony how he runs competing practices and the steps he takes to minimize business conflict, while attaining and maintaining premier status.

Tony also shares his thoughts on the evolution and opportunity in the cloud and toward the end of the Podcast shares his thoughts on leadership, diversity, role models and values.



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Ultimate Guide to Partnering®By Vince Menzione - Technology Industry Sales and Partner Executive

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