In an absence of information about the Zuber case, and in reaction to issues around law enforcement in Columbia County, Jennifer Massey - a citizen sleuth and wife of a St Helens Police officer – rises up as the loudest voice of the community on the Sarah Zuber case. Alongside several other community members, Massey starts the Justice for Sarah Zuber Facebook page, using it to push for greater transparency in this case. Eventually, Massey decides to run for mayor of St Helens — the seat of Columbia County — and puts the Sarah Zuber case at the center of her campaign.