The Notorious B2B Show’s Podcast

Episode 31 | Virio’s $1.5M “Head of CEO Content” Stunt: Genius or Cringe?

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A startup called Virio posted a $1.5M job for “Head of CEO Content.” 

LinkedIn lost its mind. Turns out, the job wasn’t real. 
It was a PR stunt and one of the smartest we’ve seen in B2B. 
 
Some other things we cover this episode: 
• How a “default to AI” note from a CEO backfired 
• Deloitte’s 440k report that was written by AI 
• B2B’s demo process that remains broken 
 
If you’ve ever cringed at LinkedIn “thought leadership,” this one’s therapy.
 
Connect with the hosts:
Tim Davidson – linkedin.com/in/tadavidson41
Tas Bober – linkedin.com/in/tasbober

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The Notorious B2B Show’s PodcastBy notoriousb2bshow
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