Samwell’s music video “What What (In the Butt)” was one of Youtube’s first viral video sensations. The original 2007 post currently has over 72 millions views. The video appeared on Tosh. O and was parodied by South Park. The hilarious homoerotic hit helped usher in a new style of pop culture driven primarily by internet fandom.

Mike Stasny is an artist living in Atlanta who co-wrote and helped produce “What What (In the Butt).” Culture Dumps host Parks Miller interviews Stasny about the unexpected path he took to viral success. We discuss the glory days of Youtube and how the evolution of going viral. This dump got way deep!